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May 19, 1999

The Firing of Dr Lundberg

Author Affiliations

Margaret A.WinkerMD, Deputy EditorIndividualAuthorPhil B.FontanarosaMD, Interim CoeditorIndividualAuthor

JAMA. 1999;281(19):1789. doi:10-1001/pubs.JAMA-ISSN-0098-7484-281-19-jbk0519

To the Editor: I wholeheartedly agree with the need for editorial independence in publishing JAMA.1 Nevertheless, I am troubled by the increasing "courtship" of the media by JAMA and other medical journals. I realize increased circulation means increased advertising revenues, but I worry about the catering and sometimes pandering of journals to the lay media. Let us remain focused on the task of educating physicians.

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