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October 6, 1999

Direct-to-Consumer Advertising: Education or Anathema?

Author Affiliations

Margaret A.WinkerMD, Deputy EditorIndividualAuthorPhil B.FontanarosaMD, Interim CoeditorIndividualAuthor


Copyright 1999 American Medical Association. All Rights Reserved. Applicable FARS/DFARS Restrictions Apply to Government Use.1999

JAMA. 1999;282(13):1226-1228. doi:10-1001/pubs.JAMA-ISSN-0098-7484-282-13-jbk1006

To the Editor: As members of the Committee on Bioethical Issues of the Medical Society of the State of New York, we agree with Dr Hollon1 that DTC advertising creates consumer demand, but disagree with Mr Holmer's2 claim that such advertising builds bridges between patients and physicians.

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