Margaret A.WinkerMD, Deputy EditorIndividualAuthorPhil B.FontanarosaMD, Interim CoeditorIndividualAuthor
To the Editor: As members of the Committee
on Bioethical Issues of the Medical Society of the State of New York, we agree
with Dr Hollon1 that DTC advertising creates
consumer demand, but disagree with Mr Holmer's2
claim that such advertising builds bridges between patients and physicians.
Rosner F, Kark P, Packer S, Bennett A, Berger J. Direct-to-Consumer Advertising: Education or Anathema?. JAMA. 1999;282(13):1226-1228. doi:10-1001/pubs.JAMA-ISSN-0098-7484-282-13-jbk1006