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Letters
April 26, 2000

Tobacco and Alcohol Advertisements in Magazines: Are Young Readers Being Targeted?

Author Affiliations
 

Phil B.FontanarosaMD, Deputy EditorIndividualAuthorStephen J.LurieMD, PhD, Contributing EditorIndividualAuthor

JAMA. 2000;283(16):2106-2107. doi:10.1001/jama.283.16.2101

To the Editor: As college and high school students, we were interested in previous research by Dr King and colleagues1 showing that cigarette brands popular among youths (aged 12-17 years) are more likely than other brands to be advertised in magazines that have high youth readership. Because the study did not include alcohol advertisements, we were motivated to extend some of the study's information.

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