Phil B.FontanarosaMD, Deputy EditorIndividualAuthorStephen J.LurieMD, PhD, Contributing EditorIndividualAuthor
To the Editor: As college and high school students,
we were interested in previous research by Dr King and colleagues1 showing that cigarette brands popular among youths
(aged 12-17 years) are more likely than other brands to be advertised in magazines
that have high youth readership. Because the study did not include alcohol
advertisements, we were motivated to extend some of the study's information.
Sanchez L, Sanchez S, Goldberg A, Goldberg A. Tobacco and Alcohol Advertisements in Magazines: Are Young Readers Being Targeted?. JAMA. 2000;283(16):2106-2107. doi:10.1001/jama.283.16.2101