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May NaN, 2000

Gifts to Physicians From the Pharmaceutical Industry—Reply

Author Affiliations

Phil B.FontanarosaMD, Deputy EditorIndividualAuthorStephen J.LurieMD, PhD, Contributing EditorIndividualAuthor

JAMA. 2000;283(20):2655-2658. doi:10.1001/jama.283.20.2653

In Reply: As suggested by Dr Howard and Dr Edwards, the relationship between physicians and the pharmaceutical industry extends to the advertising found in journals. Avorn et al1 examined the impact of this interaction by surveying physicians on their perception of 2 drugs for which commercial messages about efficacy differed substantially from scientific sources. They found that, although most physicians report paying little attention to drug advertising and pharmaceutical representatives, their answers revealed their receptivity to commercial sources. Such findings are worrisome, but unfortunately, there are few studies looking at this interaction. Nonetheless, several journals have made it their policy not to allow advertisements related to medicine in their publications.

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