Phil B.FontanarosaMD, Deputy EditorIndividualAuthorStephen J.LurieMD, PhD, Contributing EditorIndividualAuthor
In Reply: Although the business interests of
the pharmaceutical industry always have potentially conflicted with the best
interests of patients, it is only since the 1980s that these conflicts threatened
to adversely affect patient care. In addition to promoting name recognition
and access to prescribers, the pharmaceutical industry has created incentives
that, in themselves, alter prescribing behaviors.
Dr Wazana1 pointed out that not only
do these practices work, but they are so effective that many physicians are
not even aware of the influence of these techniques on their own behavior.
Tenery, Jr RM. Gifts to Physicians From the Pharmaceutical Industry—Reply. JAMA. 2000;283(20):2655-2658. doi:10.1001/jama.283.20.2653