Stephen J.LurieMD, PhD, Senior EditorIndividualAuthorJody W.ZylkeMD, Contributing EditorIndividualAuthor
To the Editor: The relationship between physicians
and the pharmaceutical industry has recently gained increasing attention.
For instance, some have questioned the customary practice of physicians accepting
gifts in exchange for listening to a promotional message.1
There appears to be a correlation between this type of pharmaceutical detailing
and physicians' prescribing behavior,1- 3
which may account for the pharmaceutical industry's tremendous budget devoted
to detailing activities.
Sigworth SK, Nettleman MD, Cohen GM. Pharmaceutical Branding of Resident Physicians. JAMA. 2001;286(9):1024-1025. doi:10.1001/jama.286.9.1019