Stephen J.LurieMD, PhD, Senior EditorIndividualAuthor
To the Editor: In response to repeated US Supreme
Court decisions that have struck down attempts to regulate tobacco advertising,
Dr Bayer and colleagues1 advocate a strategy
of counteradvertising coordinated by the Centers for Disease Control and Prevention.
They suggest that this campaign could be funded by an excise tax that would
raise approximately 20% each year of what the tobacco industry spends to promote
its products.2 They also propose that 50%
of each print advertisement be composed of health warnings and that all cigarette
packs contain a graphic picture of pathology caused by smoking.
Gerace TA. Tobacco Advertising and Freedom of Speech. JAMA. 2002;288(13):1586-1588. doi:10.1001/jama.288.13.1585