Author Affiliation: Dr Bauchner (firstname.lastname@example.org) is Editor in Chief, JAMA.
Journals are sacred trusts. They are the most important voice of the scientific community and the bridge between investigators and clinicians. Journals help establish accepted practice norms, they influence policy decisions, and they are read by clinicians and patients alike. Recently, journals have evolved: most journals now contain far more value-added material than original research papers. Many are experimenting with new ways of communicating, including podcasts, videos, and ways to register the opinions of their readers. The best journals contribute to the discourse about the many complexities of medicine and influence how it is practiced.
Bauchner H. My Vision for JAMA. JAMA. 2011;306(1):98-99. doi:10.1001/jama.2011.936