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Editorial
ONLINE FIRST
June 6, 2012

The JAMA Network WebsiteToday's Content on the Future of Medical Publishing

Author Affiliations

Author Affiliations: Dr Winker (margaret.winker@jamanetwork.org) is Deputy Editor and Online Editor, Mr Herron is Director of Marketing and Product Development, Ms Jones is Publisher, and Dr Bauchner is Editor in Chief, JAMA.

JAMA. 2012;307(21):2321. doi:10.1001/jama.2012.5568

A decade may seem like a long time, but on the web, it is light-years. When JAMA and the 9 Archives Journals launched their website in 1999, smartphones had not been invented, Google was still a noun, Mark Zuckerberg was 15, and Steve Jobs was about to become CEO of Apple. While the journals transitioned to a new platform in 2001, most of them have not moved since. In the meantime, the web world evolved and in medicine “digital” became much more than part of the physical examination.

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