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September 16, 1998

Physician Marketing of Nutritional Supplements

Author Affiliations

Margaret A.WinkerMD, Senior EditorIndividualAuthorPhil B.FontanarosaMD, Senior EditorIndividualAuthor

JAMA. 1998;280(11):967-968. doi:10-1001/pubs.JAMA-ISSN-0098-7484-280-11-jbk0916

To the Editor.—The practice of physician involvement in a "multilevel marketing" arrangement of promoting and selling nutritional supplement products directly to patients came to our attention when some patients in our health care system complained of their "high-priced" vitamin therapy. We found that several of our physicians were recommending and selling a patented formulation of fiber, vitamins, amino acids, minerals, trace elements, and coenzymes known as "Bio-C," "Cardio-Basics,"and "Bios Life 2 Natural" manufactured by Rexall Showcase International (RSI), Boca Raton, Fla.

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