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July 22/29, 1998

Antismoking Advertising Campaigns for Youth

Author Affiliations

Margaret A.WinkerMD, Senior EditorIndividualAuthorPhil B.FontanarosaMD, Senior EditorIndividualAuthor


Copyright 1998 American Medical Association. All Rights Reserved. Applicable FARS/DFARS Restrictions Apply to Government Use.1998

JAMA. 1998;280(4):323-324. doi:10.1001/jama.280.4.323

To the Editor.—Lest anyone put too much reliance on the results and recommendations of Ms Goldman and Dr Glantz,1 we would like to raise some serious concerns about the methods used in their study. The authors report showing to focus groups of children and adults television antismoking media messages representing tobacco "industry manipulation, secondhand smoke, addiction, cessation, youth access, short-term effects, long-term health effects, and romantic rejection." Participants were asked which strategies they thought were most effective "for denormalizing smoking and reducing cigarette consumption." The authors concluded that depicting tobacco industry manipulation of youths and presenting the hazards of secondhand smoke would be most effective.

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