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The Committee has authorized publication of the following report. Raymond Hertwig, Secretary.
VELVETEX—BART'S CREAM BREAD
The Bart's Bakery, Inc., Savannah, Ga., submitted to the Committee on Foods "Velvetex—Bart's Cream Bread Sliced," a white bread prepared by the sponge dough method, containing patent flour, water, sucrose, vegetable shortening, powdered skim milk, yeast, sodium chloride, malt extract, a yeast food containing calcium sulphate, ammonium chloride, sodium chloride and potassium bromate, and acid calcium phosphate.
Discussion of Name and Advertising.—
The name "Velvetex —Bart's Cream Bread" implies the presence of cream in substantial quantity in the baking formula, sufficient to give the bread qualities and nutritional values not possessed by the usual white bread; cream is not an ingredient and skim milk is the only milk product constituent. The name is inappropriate and misleading.The advertising contains such claims as:"Not only is Bart's Cream Bread a health food... You tune
Committee on Foods. JAMA. 1935;105(8):599. doi:10.1001/jama.1935.02760340045015