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JAMA 100 Years Ago
February 27, 2013

THE LAYMAN, MEDICAL ADVERTISEMENTS AND THE NEWSPAPER

Author Affiliations
 

JAMA 100 Years Ago Section Editor: Jennifer Reiling, Assistant Editor.

JAMA. 2013;309(8):751. doi:10.1001/jama.2012.145243

Whenever one has been identified for some time with any movement for the promotion of the public welfare, or with a propaganda directed against cherished traditions or acquired habits of a people or a class of the population, it is wholesome to engage in retrospect. The success of any worthy reform must always be measured by the effects which it actually secures rather than by the motives of those who are ambitious in its behalf. No one will deny the persistency of THE JOURNAL in slating its policy with regard to what it considers to be undesirable or fraudulent advertising. The campaign in behalf of the same honesty in the advertising columns of our medical journals that is avowedly cultivated in their editorial and original contributions has been carried on unrelentingly and without regard to usual courtesies of statement or the interchange of meaningless compliment. It has been an exhibition on our part of what we firmly believe to be the unvarnished truth and a readiness, we trust, to do justice and to make reasonable allowances.

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