In Reply Ms Barker and Mr Hollingworth point out the role of behavioral science in offering effective solutions to improve medication adherence by enhancing the identification of nonadherence and sharpening the diagnostic accuracy of the reasons for it. We completely agree with their statements.
Barker and Hollingworth provide examples of interventions, including cue-based reminder devices and incentives, which have shown benefit in improving medication adherence. However, further research is needed to best match such interventions to the populations of need.1
Marcum ZA, Sevick MA, Handler SM. Nonadherence to Medications—Reply. JAMA. 2013;310(14):1506-1507. doi:10.1001/jama.2013.277311