November 13, 2013

Going to the Moon in Health CareMedicine’s Big Hairy Audacious Goal (BHAG)

Author Affiliations
  • 1Office of the Provost, Department of Medical Ethics and Health Policy, The Perelman School of Medicine and the Wharton School, University of Pennsylvania, Philadelphia

Copyright 2013 American Medical Association. All Rights Reserved. Applicable FARS/DFARS Restrictions Apply to Government Use.

JAMA. 2013;310(18):1925-1926. doi:10.1001/jama.2013.281967

“We choose to go to the moon in this decade.”

On September 12, 1962, during his famous speech at Rice University, President Kennedy made going to the moon a national goal.1 It galvanized the country. It led to NASA. It roused support for huge budgetary resources for scientific research and development, which yielded advanced rocket technology, light-emitting diodes, cochlear implants, freeze-dried food, and memory foam, among other inventions. It shifted the research of thousands of scientists and engineers toward space. And it generated tremendous public excitement.

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