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News From the Centers for Disease Control and Prevention
November 13, 2013

Tips Campaign Helped Smokers Quit

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Copyright 2013 American Medical Association. All Rights Reserved. Applicable FARS/DFARS Restrictions Apply to Government Use.

JAMA. 2013;310(18):1914. doi:10.1001/jama.2013.280676

Last year’s $54 million Tips From Former Smokers media campaign spearheaded by the Centers for Disease Control and Prevention (CDC) persuaded an additional 1.6 million smokers to quit, 220 000 of whom remained abstinent at the end of the 3-month program.

The initiative was the first national, federally funded smoking cessation campaign in the United States. It featured emotional accounts of former smokers’ real-life battles with smoking-related diseases. The advertisements also showed healthy people who successfully had quit smoking.

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