Last year’s $54 million Tips From Former Smokers media campaign spearheaded by the Centers for Disease Control and Prevention (CDC) persuaded an additional 1.6 million smokers to quit, 220 000 of whom remained abstinent at the end of the 3-month program.
The initiative was the first national, federally funded smoking cessation campaign in the United States. It featured emotional accounts of former smokers’ real-life battles with smoking-related diseases. The advertisements also showed healthy people who successfully had quit smoking.
Tips Campaign Helped Smokers Quit. JAMA. 2013;310(18):1914. doi:10.1001/jama.2013.280676