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Global Health
November 20, 2013

Tobacco Marketing Reaches Children in Developing Countries

JAMA. 2013;310(19):2030. doi:10.1001/jama.2013.281696

A large proportion of young children from low- and middle-income countries can identify cigarette brand logos, according to a study from US researchers (Borzekowski DLG and Cohen JE. Pediatrics. doi:10.1542/peds.2013-1150 [published online September 30, 2013]).

The researchers worked with 2423 5- and 6-year-olds from Brazil, China, India, Nigeria, Pakistan, and Russia—countries that have the highest number of adult smokers among low- and middle-income countries—to determine if the children could match logos with pictures of products, including 8 logos for cigarette brands. Overall, 68% of the children could identify at least 1 logo. The results varied among countries, with 50% of the children from Russia being able to identify at least 1 cigarette logo and 86% of those from China, where more than 28% of the population smokes, being able to do so.

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