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News From the Centers for Disease Control and Prevention
January 1, 2014

Alcohol Industry Isn’t Adhering to Limit on Youth Advertising

JAMA. 2014;311(1):20. doi:10.1001/jama.2013.284162

The alcohol industry has not lived up to its agreement to limit television advertising to underage viewers, according to a recent analysis.

Researchers at the Johns Hopkins Bloomberg School of Public Health examined alcohol advertising placements to determine whether the industry had kept its word to refrain from advertising on television programs for which more than 30% of the viewing audience is likely to be younger than 21 years, the legal drinking age in every state.

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