The close relationship between physicians and the pharmaceutical industry represents one of the greatest challenges to medical professionalism. Funding of medical education programs, sophisticated marketing techniques, and direct-to-consumer advertising are just a few, but important, modalities through which drug companies exert significant influence and pressure on physicians' prescribing habits. In his book Hooked: Ethics, the Medical Profession, and the Pharmaceutical Industry, the author describes the present relationship between the medical profession and the pharmaceutical industry, assesses that relationship from the standpoint of ethics and policy, and suggests positive changes.
Wollschlaeger B. Hooked: Ethics, the Medical Profession, and the Pharmaceutical Industry. JAMA. 2008;300(22):2675-2676. doi:10.1001/jama.2008.781