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From the Food and Drug Administration
April 1, 1998

New National Campaign to Help Stop Tobacco Sales to Children

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Copyright 1998 American Medical Association. All Rights Reserved. Applicable FARS/DFARS Restrictions Apply to Government Use.1998American Medical Association

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JAMA. 1998;279(13):984. doi:10.1001/jama.279.13.984-JFD80001-2-1

The FDA has launched a national campaign to help reduce illegal sales of tobacco products to children. The FDA rule makes it a federal violation to sell cigarettes or spit tobacco to anyone younger than 18 years and requires retailers to ask for photo identification from anyone younger than 27 years. The FDA's campaign features radio, print, and billboard advertisements, as well as materials for retailers to display in their stores. The material uses humorous illustrations and messages to remind retailers, clerks, and customers about the law and the retailer's risk of fines. It also is designed to encourage customers to cooperate with retailers who are trying to comply with the law.

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