[Skip to Content]
Access to paid content on this site is currently suspended due to excessive activity being detected from your IP address Please contact the publisher to request reinstatement.
[Skip to Content Landing]
Citations 0
Books, Journals, New Media
July 8, 1998

Health MessagesDirecting Health Messages Towards African Americans: Attitudes Toward Health Care and the Mass Media

Author Affiliations

Harriet S.MeyerMD, Contributing EditorJonathan D.EldredgeMLS, PhD, Journal Review EditorRobertHoganMD, adviser for new media


Not Available

JAMA. 1998;280(2):196. doi:10.1001/jama.280.2.196-JBK0708-4-1

This book does an admirable job of (1) exploring individual attitudes toward health care and information about health care, (2) clarifying the extent of diversity and similarity between white and African Americans, and (3) discovering how health messages can be effectively communicated to African Americans. Accordingly, the publication is an important one, despite its likely appeal primarily to the public health and health policy communities.

The author gives ample evidence that the health status of African Americans is "well below that of Americans of European descent." This gap in health standing is due not just to socioeconomic factors but also to barriers to health care access. The proposed solution is to promote health issues and intervention programs. However, to be effective, there is a need to understand the proper way to communicate messages.

First Page Preview View Large
First page PDF preview
First page PDF preview