They say a picture is worth a thousand words. Health Canada hopes it's also worth thousands of lives saved from tobacco use.
Canada's national health department wants tobacco manufacturers to use 50% of the front panel of cigarette packages for graphic images of the effects of tobacco use, such as diseased lungs and damaged hearts. The government also wants smoking cessation and disease information to appear elsewhere on the package. Proponents of the images said the impact of current warning labels on tobacco products is waning and that the labels do not reflect the true level of hazard associated with tobacco use.
Mitka M. Picture This: Smoking Kills. JAMA. 2000;283(8):993. doi:10.1001/jama.283.8.993-JMN0223-4-1