To the Editor: In their Commentary, Drs Nicholson and Hoye1 called for a ban on alcohol advertising through sports as an important starting point in decreasing alcohol consumption by underage individuals. Their recommendation was based on what they describe as empirical evidence linking alcohol advertising through sports with alcohol consumption by adolescents. They were concerned that spending on alcohol advertising had increased in the United States by 50.8% between 2001 and 2007, and youth exposure to alcohol advertising on television had increased by 38% during the same time interval.
Turner JC. Alcohol Advertising During Televised Sports and Alcohol Consumption by Adolescents. JAMA. 2009;302(5):487-488. doi:10.1001/jama.2009.1080