Saying that voluntary controls by the tobacco industry have been a failure, the World Health Organization is calling on countries around the world to enact tough legal restrictions on tobacco advertising.
"We have seen no evidence that tobacco companies are capable of self-regulation," said WHO Director-General Gro Harlem Brundtland.
WHO said that tobacco companies are engaged in a massive global public relations effort to persuade governments against negotiating strong controls over the promotion and advertising of tobacco products.
Stephenson J. Snuffing Out Tobacco Ads. JAMA. 2001;286(22):2801. doi:10.1001/jama.286.22.2801-JWM10013-4-1