JenniferReiling, Assistant Editor
Even in medical matters the best method of making progress is to convince people that the desirable thing is popular. To make a good act fashionable it is only necessary to make others think it is fashionable. In London, despite the steady increase of smallpox and all that the profession could do to make people vaccinate, there was an invincible apathy upon the part of the public. Suddenly some member of the stock exchange introduced the practice of wearing a red ribbon about the vaccinated arm as a warning to others not to jostle. At once the custom spread and "a thousand ribboned arms may be met in five minutes anywhere in the city."—Amer. Medicine.
MAKING VACCINATION FASHIONABLE.. JAMA. 2002;287(20):2625. doi:10.1001/jama.287.20.2625-JJY20014-2-1