Using a proactive intervention to motivate smokers to quit resulted in higher cessation rates than the traditional model in which smokers request treatment or a clinician initiates it (Fu S et al. JAMA Intern Med. doi:10.1001/jamainternmed.2014.177 [published online March 10, 2014]).
The researchers randomly assigned 6400 smokers, identified through Department of Veterans Affairs (VA) electronic medical records, to receive a proactive smoking cessation intervention or the usual care, which involved accessing tobacco treatment services from their VA hospital. Participants in the proactive group received a mailed invitation followed by a telephone call offering a choice of smoking cessation services—behavioral counseling by telephone or in person—along with access to pharmacological therapy from the VA.
Slomski A. Proactively Engaging Smokers Leads to Higher Quit Rates. JAMA. 2014;311(16):1602. doi:10.1001/jama.2014.4455