To the Editor Dr Abrams1 painted an optimistic picture about the promise of e-cigarettes due to their harm-reduction potential and the ability of US Food and Drug Administration (FDA) regulations to minimize their unintended consequences. However, the manufacture and marketing of a highly addictive product has 1 primary intention at its core: to hook as many people as possible. So what public health considers an unintended consequence is industry’s intended effect.
Maziak W. Potential and Pitfalls of e-Cigarettes. JAMA. 2014;311(18):1922. doi:10.1001/jama.2014.2995