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December 22 2010

JAMA's Online Evolution

Author Affiliations

Author Affiliations: Dr Winker ( is Deputy Editor and Dr DeAngelis is Editor in Chief, JAMA.

JAMA. 2010;304(24):2746. doi:10.1001/jama.2010.1832 has a new look, with an updated interface and more contextual information. With every page a home page, readers coming to JAMA in the most frequent way—directly to an article from Google or PubMed—can scan the titles of the latest issue as well as the most viewed and most cited articles. Readers can view figures in the context of the article page rather than open a new page. Fewer clicks are required: as readers scroll over titles on the table of contents page, the abstract pops up; as they scroll over reference links, the citation appears. Readers are pressed for time and seconds count; the new design helps readers save time as they browse. will continue to evolve in the coming months.

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