NEWS COVERAGE of last summer's Pathfinder mission to Mars captured the nation's imagination with pictures of a robot rover and Martian rocks with such cartoon names as Yogi and Scooby Doo. The mission may briefly have brought the general public closer to science, but when the craft beeped her last signal to Earth, a majority of people probably transported Pathfinder to the more remote reaches of their memory.
The same isn't true when science reporting turns to nutrition.
Voelker R. Getting the Story Straight on Nutrition. JAMA. 1998;279(6):417. doi:10.1001/jama.279.6.417