Harriet S.MeyerMD, Contributing EditorJonathan D.EldredgeMLS, PhD, Journal Review EditorRobertHoganMD, adviser for new media
In the second century, the Greek physician Galen observed, "He cures most successfully in whom the people have the most confidence." Indeed, wise physicians have always understood their healing power and have used healing rituals, symbols, and their healing authority, both intuitively and deliberately, to help their patients. Nonetheless, it was not until this century that the response to the treatment situation—unhappily termed the placebo effect—was articulated as an important component of treatment.
PlacebosThe Powerful Placebo: From Ancient Priest to Modern Physician. JAMA. 1998;280(8):751-752. doi:10.1001/jama.280.8.751