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The US Food and Drug Administration (FDA) released its long-awaited guidance for marketing via social media in June.
As part of their efforts to sell medical products, marketers and drug companies have been eager to use social media, including forms of online advertising that involve stringent length constraints. However, lack of clarity about rules for use of social media and how they differed from the rules for traditional print and web marketing led many companies to avoid this venue.
Kuehn BM. FDA Sets Social Media Rules. JAMA. 2014;312(4):328. doi:10.1001/jama.2014.8885