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Capitol Health Call
October 8, 2014

Marketing e-Cigarettes to Teens

JAMA. 2014;312(14):1389. doi:10.1001/jama.2014.13712

A new report from the Centers for Disease Control and Prevention (CDC) raises “the sound of an alarm” about marketing electronic cigarettes to adolescents, according to an August 29 statement from members of Congress who wrote a report last year on the subject (http://1.usa.gov/1s46Bu0).

The new CDC data show that the number of US middle school and high school students who have tried e-cigarettes but not tobacco cigarettes tripled between 2011 and 2013, for an estimate of 260 000 young people. Those who have used e-cigarettes are nearly twice as likely to plan to smoke conventional tobacco cigarettes, the CDC found.

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