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Medical News and Perspectives
February 19, 2003

Survey Suggesting That Prescription Drug Ads Help Public Is Met With Skepticism

JAMA. 2003;289(7):827-828. doi:10.1001/jama.289.7.827

In the half-dozen years since the US Food and Drug Administration (FDA) eased restrictions on direct-to-consumer (DTC) advertising of prescription drugs, the practice has proliferated—and so has the controversy surrounding it. Proponents have claimed DTC advertising educates the public to make more informed medical choices, while critics charge that aggressive marketing campaigns encourage patients to demand newer, more expensive, and sometimes inappropriate medications.

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