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The World in Medicine
March 12, 2003

WHO: Stop Making Smoking Glamorous

JAMA. 2003;289(10):1234. doi:10.1001/jama.289.10.1234-a

The World Health Organization (WHO) urged the film and fashion industries to stop glamorizing smoking. The plea came last month as WHO-member countries were negotiating the Framework Convention on Tobacco Control (http://www.fctc.org/), an attempt to reduce smoking-related illnesses worldwide by such measures as restrictions on tobacco-related advertising.

A new WHO-commissioned report describes the power of the film industry "to influence the behavior and attitudes of millions of people—particularly the youth—in India and around the world." According to the report, tobacco was featured in 75% of 400 recent Indian films.

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