The World Health Organization (WHO) urged the film and fashion industries
to stop glamorizing smoking. The plea came last month as WHO-member countries
were negotiating the Framework Convention on Tobacco Control (http://www.fctc.org/), an attempt to reduce smoking-related illnesses worldwide by such
measures as restrictions on tobacco-related advertising.
A new WHO-commissioned report describes the power of the film industry
"to influence the behavior and attitudes of millions of people—particularly
the youth—in India and around the world." According to the report, tobacco
was featured in 75% of 400 recent Indian films.
Stephenson J. WHO: Stop Making Smoking Glamorous. JAMA. 2003;289(10):1234. doi:10.1001/jama.289.10.1234-a