Author Affiliation: Dr Winker is Deputy Editor, JAMA .
Eight years ago, few individuals could conceive how quickly and irreversibly
the face of biomedical publishing would be transformed by the World Wide Web.
At that time, JAMA and the Archives Journals had
been available electronically by various means for several years, but in 1995
the tentative beginnings of a JAMA and Archives Web
site first appeared as part of the AMA's Web site, offering portions of the
journals online.1 By September 1999, the full
text of JAMA and the Archives Journals were available
from January 1998 forward, fully searchable in a new design with links from
references to MEDLINE abstracts or citations and other then-innovative ways
to build the Web of biomedical information. As is the rule with the Web, however,
what initially is novel and intriguing quickly becomes standard. Thus, soon
after launching the new site, we began exploring ways to better embrace the
potential of the Web to address the need of physicians and others for relevant,
immediately accessible, easily discovered high-quality peer-reviewed content.
Winker MA. JAMA Online—New Features, New Functions. JAMA. 2003;290(1):108-110. doi:10.1001/jama.290.1.108