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Health Agencies Update
February 25, 2004

Red Dress Campaign

JAMA. 2004;291(8):933. doi:10.1001/jama.291.8.933-d

The National Heart, Lung, and Blood Institute has launched a traveling exhibit to raise awareness that heart disease is a health threat for women. At the center of "The Heart Truth" campaign is the "Red Dress Project," a collection of 19 red dresses from prestigious designers.

Research shows that women are more worried about cancer than heart disease, although heart disease is the leading cause of death in women living in the United States, accounting for 366 000 deaths in 2000.

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