Books, Journals, New Media Section Editor: Harriet
S. Meyer, MD, Contributing Editor, JAMA; Journal
Review Editor: Brenda L. Seago, MLS, MA, Medical College of Virginia Campus,
Virginia Commonwealth University.
Jerry Avorn is familiar to JAMA readers for
his studies on pharmacoepidemiology and academic detailing (the use of pharmaceutical-company
techniques to foster evidence-based clinical behavior). In his wide-ranging
new book, Powerful Medicines, he fills in many of
the gaps between those studies, providing a rich view into his own history
and motivation and historical perspective on where we are today in using drugs,
and recommends several avenues for future policy.
Lehmann HP. Drugs. JAMA. 2005;293(24):3107-3112. doi:10.1001/jama.293.24.3109