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Books, Journals, New Media
July 27, 2005

Drug Salesman

Author Affiliations
 

Books, Journals, New Media Section Editor: Harriet S. Meyer, MD, Contributing Editor, JAMA; Journal Review Editor: Brenda L. Seago, MLS, MA, Medical College of Virginia, Virginia Commonwealth University.

JAMA. 2005;294(4):495-500. doi:10.1001/jama.294.4.496-a

According to the book jacket, “Hard Sell exposes things about the American pharmaceutical industry you’d rather not know, and practices you’d wish weren’t happening. It reveals the questionable practices of drug reps, nurses and even physicians.” Thus offering a look at an industry “that touches nearly everyone in contemporary America,” the publisher clearly knows how to construct what author Jamie Reidy might term a “snappy IBS” (initial benefit statement, or opener, that grabs attention and engages interest, used by drug company sales representatives in detailing physicians).

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