The Cover Section Editor: M. Therese Southgate, MD, Senior Contributing Editor.
The American artist John Sloan (1871-1951) began his professional career as a freelance commercial artist at the young age of 20. The following year, he was hired as an on-staff newspaper illustrator for the Philadelphia Inquirer, where he learned to sketch detailed news scenes. Although proficient at drawing renditions of accidents and political events, Sloan was not well-suited for the quick turnaround time the paper required. In 1894, Sloan excelled at a more creative style of art when he joined the new art craze and began drawing poster-style illustrations. With poster-style art, Sloan was able to extend his reach beyond the methodical sketching of a news scene and was allowed more time to perfect his work. Sloan's poster-style illustrations for the Philadelphia Inquirer, including the ladies' lawn tennis tournament at Wissahickon Heights and couples strolling along the Atlantic City boardwalk, quickly drew national acclaim and praise.
Quaranta KM. The White Way. JAMA. 2006;295(4):360. doi:10.1001/jama.295.4.360