Sen Tom Harkin (D, IA) on December 10 announced an increase of $6 million in funding that will enable the Centers for Disease Control and Prevention (CDC) to expand the successful “Tips From Former Smokers” campaign and state quit lines.
The $6 million is part of $216 million in new funding to the CDC’s Office on Smoking and Health in the fiscal year 2015 omnibus appropriations bill.
The “Tips” campaign (http://1.usa.gov/1BiKBfm), launched in 2012, spent only an estimated $480 per smoker who quit and an estimated $393 per year of life saved, according to an analysis by the CDC (Xu X et al. Am J Prev Med. doi:10.1016/j.amepre.2014.10.011 [published online December 9, 2014]). That dollar amount is far less than the commonly accepted cost-effectiveness threshold of a public health campaign of $50 000 per year of life saved.
Rubin R. Successful CDC Campaign “Tips From Former Smokers” to Be Expanded. JAMA. 2015;313(6):558. doi:10.1001/jama.2014.18588