April 10, 1915
Regularly there drift into the office of The Journal the sad complaints of physicians who have trusted their fellow men, not wisely but too well. At least every third or fourth issue carries the old familiar heading "A Warning" and a detailed description of the latest species of the genus "fraud." The types of impostors are varied, at times, even amusing. A late specimen, leaping here and there over the country, offered to physicians, for the small sum of three dollars, a year’s subscription to any of the best magazines and a set of the complete works of any of the most prolific authors. A moment of thought would have shown the willing victims that the material offered could not possibly be sold for ten times the sum. Another engaging young man packed a sample case with the latest models of medical apparatus, offered to accept orders, at half the usual price, and allowed a special discount of 10 per cent. for cash with the order. The latter saving appealed so greatly to the economical physician that the suave gentleman used up his order book before he left the town. Strange to relate, neither the syringes, hypodermics and thermometers nor the money advanced were ever seen again.
Is the Physician an “Easy Mark”?. JAMA. 2015;313(14):1480. doi:10.1001/jama.2014.11688