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Capitol Health Call
June 9, 2015

Television Ads for e-Cigarettes Should Cease

JAMA. 2015;313(22):2213. doi:10.1001/jama.2015.5376

Sen Barbara Boxer (D, Calif) urged executives of 5 of the largest e-cigarette companies to stop advertising their products on television.

“Many e-cigarette advertisements currently on air make clear companies are trying to target a wider audience than what many in your industry claim is the intended market: those who are looking to quit smoking,” Boxer wrote April 15 in a letter to the executives (http://1.usa.gov/1GCoUbe). “For nearly 45 years, manufacturers of traditional cigarettes have agreed to a ban on television advertising. I merely ask that you restrict advertising of e-cigarettes in the same manner.”

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