July 15, 1905
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In amplification of its support of the pure-food movement, Collier’s, in its issue of July 8, throws down the gauntlet to the patent medicine manufacturers. Its editor, Mr. Norman Hapgood, contributes a leading article, “Criminal Newspaper Alliances with Fraud and Poison,” and formally announces the engagement of a well-known investigator and writer to expose the methods of manufacture and sale of nostrums and the results of their use by the public. “Probably his first topic will be peruna, that hypocritical cocktail in disguise, so popular with many old ladies.” And this reminds us that a recent Chicago newspaper presented the portrait of an elderly woman physician of Buffalo, graduate of a reputable medical school, who contributed a glowing endorsement of peruna. On inquiry, she wrote that the testimonial was genuine and that she had a warm regard for this “hypocritical cocktail in disguise.”
Reinforcements in the Pure Food Crusade. JAMA. 2015;314(2):190. doi:10.1001/jama.2014.11860