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Comment & Response
April 19, 2016

Financial Incentives and Cholesterol Levels

Author Affiliations
  • 1Palo Alto Medical Foundation Research Institute, Palo Alto, California
  • 2Pharmaceutical Sciences, University of British Columbia, Vancouver, Canada
JAMA. 2016;315(15):1657-1658. doi:10.1001/jama.2016.0309

To the Editor Dr Asch and colleagues1 reported a randomized clinical trial using economic incentives to promote cardiovascular risk factor reduction. However, one of the tenets of behavioral economics is to design systems that are simple. By selecting low-density lipoprotein cholesterol (LDL-C) reduction as a part of the intervention, the authors created a more difficult system with unrealistic goals.

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