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October 20, 1934


JAMA. 1934;103(16):1237. doi:10.1001/jama.1934.02750420049013

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The little magazines sent without subscription charge to various classes of readers are an interesting phenomenon. The complete costs of publication are of course borne by the advertisers. As might be expected, there is none too rigorous a control over the nature of goods advertised or the claims made in the advertising. Most of the advertising in such publications consists of the promotion of materials that could not possibly be accepted by the various councils and committees of the American Medical Association. A survey made of one of the most widely circulated free publications showed 85 per cent of the goods advertised as unacceptable to these rating bodies. From this point of view, then, these periodicals are a vicious menace to the high standards of medical practice in this country.

The "throw-away" called "Medical Economics" has appealed to the basest motives of those whom it attempts to reach, setting cash

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