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November 3, 1934

Committee on Foods

JAMA. 1934;103(18):1379. doi:10.1001/jama.1934.02750440039013

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CURTISS MILK NUT LOAF  The Curtiss Candy Company, Chicago, submitted to the Committee on Foods a chocolate enrobed candy containing corn syrup, sucrose, roasted peanuts, coconut butter, gelatin, glycerin, tapioca starch, vanillin and coumarin.

Discussion of Name.—  The name "Milk Nut Loaf," signifying that milk is an important ingredient, is deceptive as to the composition and nutritional values of the candy, in that milk is not a component. Descriptive names for foods should be truthfully informative. Good advertising is not possible without correct and appropriate names for foods.The company was informed of the criticisms of the Committee but for business reasons is unwilling to correct the name. The candy will therefore not be listed among the accepted products of the Committee on Foods.ACCEPTANCES WITHDRAWNAPPROVAL TOMATO JUICE Distributor.—M. E. Horton, Inc., Washington, D. C.CALIFORNIA FRUIT GROWERS EXCHANGE ADVERTISING FOR SUNKIST ORANGES, LEMONS AND GRAPEFRUIT

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