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The Committee has authorized publication of the following report. Raymond Hertwig, Secretary.
DINA-MITE (BLUE LABEL) WHEAT BASE: WHEAT—BRAN—FLAX
DINA-MITE (RED LABEL) OAT BASE: OATS—BRAN—FLAX
The Dina-Mite Food Company of Los Angeles submitted to the Committee on Foods a mixture of cracked hard and soft wheats, wheat bran and partially defatted flaxseed meal called "Dina-Mite (Blue Label) Wheat Base: Wheat—Bran—Flax" and a mixture of rolled oats, wheat bran and partially defatted flaxseed meal called "Dina-Mite (Red Label) Oat Base: Oats— Bran—Flax."
Discussion of Name, Label and Advertising.—
The labels carry the statements: "Wheat-Bran-Flax... Oats-Bran-Flax... Natural laxative food for young and old... With all their vital elements, protein, bulk and minerals... Dina-Mite used daily gives the system... the proteins-heating-foods-roughage-bulk and minerals."The name Dina-Mite for a laxative food is vulgar. The label statement listing food ingredients is incorrect, as partially defatted flax, and not "flax," is an ingredient. The indigestible
Committee on Foods. JAMA. 1935;104(18):1605-1606. doi:10.1001/jama.1935.02760180037012