June 8, 1935


JAMA. 1935;104(23):2123-2124. doi:10.1001/jama.1935.02760230071041

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Dental Practice Acts: Rule Prohibiting Advertising by Dentists Declared Unauthorized.—  Brown and others, on behalf of themselves and all other licensed dentists in the state of New York similarly situated, sought to restrain the enforcement of rule 8 of the Rules of the Board of Regents respecting advertising by dentists. Rule 8 declared the following form of advertising to be unprofessional and objectionable, and hence a cause for the revocation of a license to practice dentistry:The employment of letters, handbills, posters, circulars, cards, stere-optican slides, motion pictures, radio, newspapers or other advertising devices for the purpose of soliciting patronage, except that a dentist may use personal professional cards of a modest type announcing his name, title, address, telephone number and office hours.The supreme court of New York, special term, Albany County, denied the injunction, and the plaintiffs appealed to the supreme court of New York, appellate division, third department.

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