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April 3, 1943

Radio Broadcasting: A Critical Study of Health Education by The Medical Profession, The Official Health Organizations, The Voluntary Health Agencies

JAMA. 1943;121(14):1183-1184. doi:10.1001/jama.1943.02840140067025

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Abstract

This study was made under the supervision of the Committee on Medical Information of the New York Academy of Medicine with the aid of a grant from the Rockefeller Foundation, Division of Humanities. The study is divided into a chapter on background facts, one on opinions of experts gathered by personal interview, a chapter on critical study of the radio health education program of the New York Academy of Medicine called "Highways to Health," an interpretation of the opinions expressed by the experts, an evaluation of the data gathered from the study of the academy broadcasts, a chapter on the objectives of radio health education, one on technics in radio, one on the radio audience, one on radio and the printed word, one on the economics of radio health education, and a summary and conclusions.

The author presumably considers that, in general, health education by radio is not a success

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