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At the meeting of the House of Delegates of the American Medical Association held in Chicago in December 1945 the Board of Trustees announced to the House of Delegates that it had employed a public relations counsel to survey the work of the American Medical Association in its relationships to the medical profession and the public. The Raymond Rich Associates were employed for the purpose and spent almost six months in an intensive study of the activities of the Association in its headquarters office and in sampling opinion from a variety of sources as to the public concept of the work of the Association in advancing the progress of medical science, in rendering medical service and in exercising leadership in the medical field. The Rich report was sent by Mr. Rich directly to each member of the Board of Trustees of the American Medical Association about two weeks before the
THE PUBLIC RELATIONS OF THE AMERICAN MEDICAL ASSOCIATION. JAMA. 1946;132(4):214–215. doi:10.1001/jama.1946.02870390030008